About 20% of the people claimed they made an unplanned purchase after seeing an intention grabber on a digital signage screen. Customers need to be attentioned or enlightened to find products. In retail, you often find that customers search for something specific, but you could show them new trends, popular products, product videos etc. to encourage them to purchase more.

For example, a digital menu board or screen above a checkout offers the possibility to emphasize a certain product and it stimulates your sales. It can be used in any store. They can be placed in the right place where customers walk by, stroll along racks or where they have to wait.